Mission: To emphasize the value of good character among students; to encourage employers to hire and train for character; to encourage business and professional owners and employees to set examples of good character and service in dealings with each other, vendors, clients or customers; and to recognize those who demonstrate good character.

Mission: To promote development of good character among students and educators in classes, sports and other recreational activities and in training for the workforce; to provide enrichment programs and events to enhance quality of life for young people and adults; to recognize those exhibiting good character.

Mission: To reach family members and others in the community through various venues so that character development will become a part of daily life, thus strengthening relationships and resulting in good citizenship.

Mission: To recognize that the development of good character is imperative for faith and ethical formation; to promote good character as an extension of faith; to encourage ethical behavior among all citizens; to encourage leaders to demonstrate and promote ethical behavior in professional and personal relationships.

Mission: To encourage good character among candidates, elected officials and employees and volunteers of government and social service agencies and organizations; to encourage good character among the beneficiaries of social and governmental services; to encourage good character in the lives of all citizens, which will result in good citizenship.